Reverse Appending Technology
Send your anonymous website visitors a direct mail piece with Reverse Appending from El Toro.
About Reverse Appending
Reverse Appending (or simply, Reverse Append) is El Toro’s process of collecting your website’s anonymous IP traffic and converting those IP addresses to physical addresses with the end goal to send them custom-printed targeted direct mail. By connecting an individual’s online activity with the offline world, you can send highly relevant customized mail pieces to your desired audience. With El Toro, setting up a campaign is easy. Whether you’re an agency, or a brand, our account based marketing techniques can take care of all your needs.
How Reverse Appending Works
By placing a pixel on your website, we begin to collect the anonymous IP’s and run them through our “Reverse Append” matching algorithm. The output is home and business addresses which can then be targeted with a physical mail piece, brochure, white paper or customized catalog through one of El Toro’s select direct mail partners.
What Happens Next
Pixel Website
El Toro will add the Reverse Append pixel in order to begin capturing IP addresses.
Set Pixel Rules
Once the pixel is added on the website, we create rules to segment-out those we send direct mail to. For example, those who abandon their shopping cart.
Send Direct Mail
Once everything is set, we begin matching those IP's to physical addresses through El Toro's patented IP Targeting Algorithm. From their, mail is sent within 48 hours.
Reverse Appending Is Available Now!
Create Value
Reverse Appending allows from web publishers to monetize their audiences like never before, giving our clients the ability to match an anonymous web browser to a physical location is the official merging of the online and offline world. Even target web visitors in an Account Based Marketing format!
Drive Sales
Reverse Appending has proven to be a highly effective mechanism for conversion. Considering the advertiser has control over only re-targeting individuals who have demonstrated a high propensity to consume (i.e. shopping cart abandonment) the conversion rate for Reverse Append remains impressively high.
